Superfly International Inc. started with a good idea and a passion for fly tying in a small basement hobby-room more than 30 years ago. Today Superfly continues as a family business that has grown into an internationally respected company recognized as a leading manufacturer of fly fishing and fly tying products.
Jeff Porterfield Design was hired to redesign their current branding. JPD first designed a new updated logo, followed by packaging, advertising, merchandising and environmental projects to fully deliver Superfly's brand story.