Anheuser Busch's King Cobra is a robust premium American Malt Liquor with a full-bodied, smooth, clean taste brewed with a combination of the finest six-row barley malts and corn. A warmer fermentation produces King Cobra’s fruity aroma, sweet finish and bold, full-flavored profile. The brand was established 1984.

JPD partnered with Akimbo / Publicis Group to redesign the King Cobra Premium Malt Liquor Brand & Packaging. We emphasized the positive and authentic qualities that make King Cobra a great brand by designing the illustration & typography to be more legible, clean & modern; then presented them in a strong masculine shield shape with snake skin texture in the background; giving the brand the new sharp contemporary look it needed to compete in today's market.