Bumbershoot is a 46 year contemporary festival and is one of Seattle's largest cultural touchstones. Each year thousands of people across the country flock to Seattle to attend this acclaimed contemporary festival. It has become one of the most unique and best-loved contemporary festivals in North America. Bumbershoot’s diverse programming includes live music, comedy, theater, film, visual arts, dance performance, and more.

JPD collaborated with Ken Shafer Design on developing a new logo experience, with an extensive array of supporting branding graphics, such as packaging, poster design, advertising and merchandising for the contemporary festival.